From local to international – our upgrade in production

Since the early days of Youth Culture, we have always had our clothing made locally in Switzerland. But as our brand grew, it was time for the next step. We looked for a factory in Turkey to set ourselves apart from the competition in Zurich and to take our quality to the next level.

Why the change?

The decision to move our production from Switzerland to Turkey was not made overnight. Here are the main reasons:

✔ Higher quality & better materials – We wanted production that would take our designs to a new level. The Turkish textile industry is world-renowned for its high-quality fabrics and first-class workmanship.

✔ More options for cuts & finishing – With our new producer, we can implement more complex cuts, special embroidery, individual washes and higher-quality prints.

✔ Better scalability – By producing in a larger factory, we have the opportunity to produce our collections faster and in larger quantities without compromising on quality.

Our new partner – quality meets innovation

After a long search and numerous discussions, we found a factory that is a perfect match for us. Our new supplier in Turkey works with the best materials, sustainable production methods and has many years of experience in manufacturing high-quality streetwear.

What does this mean for you?

🔥 Even better quality – the new pieces not only feel better, but are also more durable.

🔥 New designs & innovations – We can create even more creative and unique collections for you.

🔥 More exclusivity – Thanks to the special production, we stand out even more from the mainstream.

Our next collection will be the first to be created with our new producer, and we can't wait to show you the new pieces! Stay tuned for updates and behind-the-scenes insights. 🚀